Music Promotion Tips | Music
Page updated 3/1/2016
Music Promotion for bands has
changed in the past decade due to the fact that the internet
has become such a large promotional outlet for bands and
artists. Although the internet and social media has
changed the process a bit, there are still items that are
valuable to bands for music promotion that are not internet
or social media related. The music promotion items below are a
comprehensive list of important things that
your band can accomplish with a limited budget.
Let's face it, when a your band is starting out you may not
have a lot of money for music promotion. Music
equipment is expensive enough, so music promotion is often
an after thought. Once your band has direction and
knows that playing live gigs, promoting CD's / MP3's, and
touring different regions is in your blood, it's now time to
really work the promotion side of the business and start
playing live shows.
Gaining a fan base is extremely
important in order to get booked again at a venue.
Gain fans for new and future shows and keep them coming to
your gigs and buying your music. The following
list includes simple promotion tips for musicians and bands
to gain exposure and a great fan base.
Music Promotion Tips
Social Media Promotion For Bands
- Social Media Band
Promotion has become extremely important in the
modern music age
- Create a Facebook Band Page or a Facebook Business
Page for your Band
- Every time you post show info, CD info, and
music news it will show up on the pages of those who
have liked this page
- Have all your Facebook friends Like this Band
- Invite fans to like your page over the
microphone at intermissions of shows (Remember many
fans have smartphones in the audience and if you
announce it and tell them to like it, they may even
like the page at your show).
- Tell all your family and friends to like the Band
Page as well
- Create an individual Facebook invite to all of your
shows and invite all your personal Facebook friends to
gigs as well
- Post all show dates, band news, music news, CD / MP3
news on your Band Twitter page as well
- Facebook has a setting where if you post on
Facebook, it will post the exact same info on
Twitter as well. Research this on Facebook
Settings. This can save you some time.
- Try looking up local venues on Facebook and like
- Message these venues through Facebook and ask
for a show. Be sure to send them links to your
online website, YouTube performances, and or your
Facebook page link.
- Post often to keep your fans interested in your
- Posts don't always have to be about your band
- Ask questions of your fans and try to get them
engaged on your Facebook band page or twitter page
- Keeping your fans engaged and interested in your
band is very important
- Keep fans informed regarding merchandise sales
that are going on. That could increase sales
of band T shirts, merchandise, CD's, MP3's, and
other band merchandise items
Oneload - Video distribution streamlining service
that lets you upload your videos and it will distribute
them to sites like YouTube, Facebook, Twitter, Vimeo and
- Crowdfunding - Fans
donate money to help a band with a new music project
Press Kit and Demo CD
- Create a Band Press Kit for
- See our Sample
Press Kit Outline for reference
- Create a Band Demo and MP3 for
- Even though it's the internet age, sometimes a face
to face meeting with a bar or pub booking agent can go a
long way. Find out when the club booker is
working and hand deliver your press kit and demo cd.
- Send you press kit to local venues that cater to
your bands genre of music. Target those that you
are unable to get into contact with online.
- Send your press kit, demo, and contact information
to local booking agent companies or entertainment
- A phone call may be advisable to make sure they
book your type of act.
- Remember, booking agents take a percentage of
the fee you would get from the venue
- Typically booking agent fees are between 5% to
20%. It just depends on the booking agency.
- Create an online press kit using your
Gig and Show Promotion
- Visit our How To Get Gigs
- Create Flyers for band shows and post them at the
venue. Ask venues for permission first.
- Gig Flyers don't always have to be expensive, create
them on your word processor.
- Another cool service to help in this respect is
Clubflyers.com. They have some free
products (you pay shipping) including 4x6 postcards
and business cards. The free product has their
advertisement on the back and we don't know how long
they will offer this free product as well. If
you don't want their ad on the back of the postcard
you can upgrade to a paid product.
- Post your gig flyers on free bulletin boards at music
stores, used CD stores, music equipment shops, and music
lesson shops. Of course gain permission if
necessary at these stores.
- Ask local music stores and local shops to give
out your flyer at their counters. Any chance
for gig promotion is good for a gig.
- Create a Band Press Kit for
those venues that may not check their email regularly.
Even though it is the internet age, many band bookers at
venues may not be as connected online as you would
- Email Venue Booking Agents at Bars, Clubs, and
Concert areas in your region that play your band's genre
- Locate email addresses through the venue website
or call the venue to gain the proper contact email
or phone number.
- A personal phone call can go a long way with
booking your band as well.
- Keep music promotion emails short in nature and
get straight to the point. Picture yourself as
you open an email from someone that has many
paragraphs of material. You are not going to
read through all that info unless you're board.
Band bookers are very busy, get to the point in a
few sentences and give them links to your band
websites, band demos, YouTube live performances, or
your Facebook / Twitter band page
- Enter Battle of the Bands Competitions
- Many of these competitions can give your band
local exposure, networking opportunities with other
bands, and a possible future fan base.
- Offer to open for more established bands in your
area. Play the show for free to gain exposure
- Visit shows of other bands and ask them for
- Email other bands and ask to open
- Post to other bands Facebook pages / Twitter
pages and ask to open.
- Give these bands a link to your website /
- Post Upcoming Gigs to Free Concert Calendars
- Use information that describes your band, show,
show ticket prices, venue, and directions
- Link to your band site and the venue website
- Be professional in your postings. Avoid
misspellings, meaningless punctuation, and
- Avoid over use of adjectives describing your
band or act
- Describe your band and the gig.
- Avoid comparing to other bands or bashing other
- If your show gets cancelled or moved, email the
website to let them know
- Attend open mic nights and have your band play a few
songs. This may later get you a gig at the venue
- Offer to play at City or County events for free to
gain exposure and a fan base for your band
- Locate county or city music venues and contact
their booking agent to ask for the business
- These local public event facilities may even
have Facebook pages. Search for them on
- Festivals, Town Fairs, Regatta's, and other summer
concert outdoor venues need bands on a seasonal basis.
Locate them online and ask for a gig. Visit our
Festival Page for details on
- Get your band playing on
the college circuit
- Get your music on
Have you asked local businesses to sponsor your band?
Approach local business to sponsor you band. They
also may be able to help you advertise gigs where they
would like to promote their products as well.
- Once you get the gig - email your show date info to
local music newspapers, and music sections of your
larger newspapers to get the gigs posted. They
will typically post them for free
- Post all shows to online concert calendars.
- Email and marketing campaigns to fans
MailChimp is a nice service to help bands manage gig
and product email campaigns to fans. Fees may
apply for larger campaigns.
- Don't miss an opportunity to promote a show.
- Create a Band Website
- Even with social media, it's still important to have
a separate band website
- Add you site URL address to all promotional
materials including press kits, demo cd's, demo MP3's,
band business cards, and flyers used to promote your
- Any time you add show or band news on your social
media posts, link to your band website
- Link to the particular page you are referring to
on your post
- Include a band bio, demo page, online press kit,
Live performance (YouTube performance page), show date
page, band news page, music equipment page, merchandise
page, and any other relevant pages necessary
Get Fans To Your Band Website
- Visit our Get Hits
on Your Band Website Page for more detailed
- Properly keyword your site with relevant info about
- Create Metatags for Title, Description, and Keywords
- Pick a relevant URL address using your band name
- .COM names are most recognized, but if necessary use
.NET or .ORG names
- Research website names through a hosting provider.
Host your Web site with IPOWER!
- Try not to overuse keywords
- Use similar keywords in the body of your page as you
would have in your metatags
- Link your band website to you Facebook Band Page,
Twitter, and Linked In pages
- In any emails to fans provide your website address
and Facebook Band Page address
- Submit your band website to many search engines.
Search Google for the keywords Submit a Site and submit
to many different search engines.
- Find a good Search Engine Optimization book to get
more hits on your site.
SEO Book Titles
- Visit music promotion blogs and websites to get tips
from other musicians in the industry
- Find a professional website template. We use i3d
below for our web templates. See link below.