Band Promotion | How to Promote a Band
Page updated 3/30/2015
Band Promotion involves a variety of
topics . Learn How To Promote a Band, Band Promotion
Tips, and read music and band promotion Articles. In order to promote your band you'll need a number of
materials listed below.
How To Promote A Band
- Band Press Kit
- The Band Press Kit is a valuable resource in Band
Promotion. The Press Kit shows the potential venue or
record company everything it needs to know in one simple
package. Most press kits should include a Band Photo,
Band Bio, Copies of Newspaper Clippings, Gig List, Song
List, Booking Info, and Demo CD. Visit the links above
for detailed information on completing your band press
kit for band promotion. Also check out a
Outline of a Band Press Kit. Online press kits
are becoming more popular as well. An online press
kit could be a part of your band website. It's
important to still include the typical band press kit
items talked about in the link above.
- Band Demo -
The Band Demo CD is a necessary tool for band promotion
as well. This should be included with your band press
kit. Only add 3 or 4 of your best songs on the demo
disc as most venue bookers don't have time to listen to
a whole CD of music from your band. The quality of the
demo should depend on the submission. If your
submitting to record companies you'll want a great
quality product, while submitting to a local bar you
just want to get the point across. Visit our
Band Demo page and
Page for more information on the topic.
Recording is another option rather than paying alot
of money for studio time. There is a learning curve for
home recording, but after some time your initial
investment may pay off by saving money on studio time.
- Band Website -
Creating a website for you band gets your band an
internet presence. Potential fans or venues can search
the world wide web and potentially find your band.
Always add your Bands URL web address to the Band Press
Kit, Band Demo, and Band Business Cards. Link your
bands website to band listings websites in your area.
Pittsburgh Live Music in Pittsburgh PA allows local
bands to list their band website and type of music.
Also, you can have fans join your mailing list on your
website. This allows you to build a mailing list in
order to email fans in the future when band gigs are
coming to their area. Find out more on
Get Hits On Your Band Website.
- Social Media Band Promotion - If
you can't afford a band website, try building a
MySpace Music page or
Create a Facebook Like Page. MySpace and Facebook
are paid for by advertising, so this allows bands to put
their music on these social media band sites for free.
There is also an easy way to actually add your copy
written songs as well. Add show dates, friends, band
bio, and links to where you sell your CD. A great
Free Band Promotion resource. As you
attain friends on MySpace music or Facebook, email your
friend list as you get shows or have CD releases. Post
show dates on your Facebook profile as well for added
Create a Facebook Like Page so that every time you
post band gigs and show dates, your followers will
automatically see the updates. Post the band page on
your personal page and have all your friends like your
band page as well. The more followers (people who have
liked your band page) you have the better. The fans
that have liked your page may also share the band page
with their friends as well creating more opportunities
for band and show promotion.
- Use Social Media to Promote Shows and Find
Gigs - Use Social media outlets to your
advantage when promoting shows, CD releases, tours, and
offering band merchandise will create interest in
upcoming events. Friend other popular bands or like
their like pages as well. As they post updates, learn
from these postings as you may have similar
opportunities as your band grows a
fan base. Try
searching for local venues, bars, pubs, or concert
venues and Like their business pages on Facebook.
Sometimes these local music venues will announce on
their business pages when they are looking for bands.
Once they post that announcement you will know because
you have already liked their Facebook page and this
update will automatically post on your personal page.
is another great option for posting show dates and band
promotion. Link your Facebook page updates to post to
twitter as well.
- Create a Facebook event page - One
of the hardest jobs you may have as a band is actually
marketing the upcoming shows or cd releases.
Create an event page on Facebook and invite all of
your family and friends to the show. Updates to any
comments reach each person that you have invited to the
upcoming show as well. An event page allows you to add
the address of the show and Facebook automatically links
it to internet directions. This makes it easy for your
invitees to find good directions to any of your shows.
Creating an event page also makes the invite a little
more personal, and each person can elect whether they
are going or not, and even can say maybe. As a band
member this gives you an idea of who may be going to the
show ahead of time. This can be helpful if you are
getting paid door or if you need to add some folks to
the door list so they don't have to pay to get in. An
event page works well and gets your band interest in
Digital Distribution Of Your Band's Music - Learn
how to get your music and MP3's available for sale on
Apple ITunes, Amazon, Napster, Rhapsody, and many more
online music websites. It's not as hard to do as you
may think. Many online music websites offer the
opportunity to get your music available digitally, as
long as it meets their requirements. Make sure to check
out the companies terms and conditions and fee
structures. Here's a
List of Companies That Offer Online Digital Distribution
of Music (OMD).
Licensing - Learn more on how to get your band's
music licensed. When companies license your songs they
basically pay you for the right to use your copyrighted
music for use on TV, commercials, movies, radio, or
StageIt - Online Concert Venue
- is a popular online concert venue for bands.
It's basically a virtual way to play for your fans
online. They do not record the show which
keeps the live element and bands can monetize
performances through their website. Whether
your funding a new album or project, it's nice that
you could actually get paid for playing online.
- The following pages may help you with these
popular band promotion areas:
- Internet Radio
- How to get you band played on internet radio
- Gig Finders -
Locate popular gig finders online
- Festivals - How
to approach Town Fairs and Music festivals for
- College Gigs
- Tips on playing gigs on the college circuit
Band Promotion Jobs
Locate Music Promotion Jobs