Multimedia Artists (Includes Artists and Related Workers)
Significant Points
About 63 percent of artists and related workers are
self-employed.
Keen competition is expected for both salaried jobs
and freelance work; the number of qualified workers
exceeds the number of available openings because the
arts attract many talented people with creative ability.
Artists usually develop their skills through a
bachelor’s degree program or other postsecondary
training in art or design.
Earnings for self-employed artists vary widely; some
well-established artists earn more than salaried
artists, while others find it difficult to rely solely
on income earned from selling art.
Nature of the Work
Artists create art to communicate ideas, thoughts, or
feelings. They use a variety of methods—painting, sculpting,
or illustration—and an assortment of materials, including
oils, watercolors, acrylics, pastels, pencils, pen and ink,
plaster, clay, and computers. Artists’ works may be
realistic, stylized, or abstract and may depict objects,
people, nature, or events.
Artists generally fall into one of four categories.
Art directors formulate design concepts and presentation
approaches for visual communications media. Craft artists
create or reproduce handmade objects for sale or exhibition.
Fine artists, including painters, sculptors, and
illustrators create original artwork, using a variety of
media and techniques. Multi-media artists and animators
create special effects, animation, or other visual images on
film, on video, or with computers or other electronic media.
(Designers, including graphic designers, are discussed
elsewhere in the Handbook.)
Art directors develop design concepts and review
material that is to appear in periodicals, newspapers, and
other printed or digital media. They decide how best to
present the information visually, so that it is eye
catching, appealing, and organized. Art directors decide
which photographs or artwork to use and oversee the layout
design and production of the printed material. They may
direct workers engaged in artwork, layout design, and
copywriting.
Craft artists hand-make a wide variety of objects
that are sold either in their own studios, in retail
outlets, or at arts-and-crafts shows. Some craft artists may
display their works in galleries and museums. Craft artists
work with many different materials—ceramics, glass,
textiles, wood, metal, and paper—to create unique pieces of
art, such as pottery, stained glass, quilts, tapestries,
lace, candles, and clothing. Many craft artists also use
fine-art techniques—for example, painting, sketching, and
printing—to add finishing touches to their art.
Fine artists typically display their work in
museums, commercial art galleries, corporate collections,
and private homes. Some of their artwork may be commissioned
(done on request from clients), but most is sold by the
artist or through private art galleries or dealers. The
gallery and the artist predetermine how much each will earn
from the sale. Only the most successful fine artists are
able to support themselves solely through the sale of their
works. Most fine artists have at least one other job to
support their art careers. Some work in museums or art
galleries as fine-arts directors or as curators, planning
and setting up art exhibits. A few artists work as art
critics for newspapers or magazines or as consultants to
foundations or institutional collectors. Other artists teach
art classes or conduct workshops in schools or in their own
studios. Some artists also hold full-time or part-time jobs
unrelated to the art field and pursue fine art as a hobby or
second career.
Usually, fine artists specialize in one or two art forms,
such as painting, illustrating, sketching, sculpting,
printmaking, and restoring. Painters,
illustrators, cartoonists, and sketch artists work with
two-dimensional art forms, using shading, perspective, and
color to produce realistic scenes or abstractions.
Illustrators typically create pictures for books,
magazines, and other publications and for commercial
products such as textiles, wrapping paper, stationery,
greeting cards, and calendars. Increasingly, illustrators
are working in digital format, preparing work directly on a
computer.
Medical and scientific illustrators combine
drawing skills with knowledge of biology or other sciences.
Medical illustrators draw illustrations of human anatomy and
surgical procedures. Scientific illustrators draw
illustrations of animal and plant life, atomic and molecular
structures, and geologic and planetary formations. The
illustrations are used in medical and scientific
publications and in audiovisual presentations for teaching
purposes. Medical illustrators also work for lawyers,
producing exhibits for court cases.
Cartoonists draw political, advertising, social,
and sports cartoons. Some cartoonists work with others who
create the idea or story and write the captions. Most
cartoonists have comic, critical, or dramatic talents in
addition to drawing skills.
Sketch artists create likenesses of subjects with
pencil, charcoal, or pastels. Sketches are used by law
enforcement agencies to assist in identifying suspects, by
the news media to depict courtroom scenes, and by individual
patrons for their own enjoyment.
Sculptors design three-dimensional artworks,
either by molding and joining materials such as clay, glass,
wire, plastic, fabric, or metal or by cutting and carving
forms from a block of plaster, wood, or stone. Some
sculptors combine various materials to create mixed-media
installations. Some incorporate light, sound, and motion
into their works.
Printmakers create printed images from designs cut
or etched into wood, stone, or metal. After creating the
design, the artist inks the surface of the woodblock, stone,
or plate and uses a printing press to roll the image onto
paper or fabric. Some make prints by pressing the inked
surface onto paper by hand or by graphically encoding and
processing data, using a computer. The digitized images are
then printed on paper with the use of a computer printer.
Painting restorers preserve and restore damaged
and faded paintings. They apply solvents and cleaning agents
to clean the surfaces of the paintings, they reconstruct or
retouch damaged areas, and they apply preservatives to
protect the paintings. Restoration is highly detailed work
and usually is reserved for experts in the field.
Multi-media artists and animators work primarily
in motion picture and video industries, advertising, and
computer systems design services. They draw by hand and use
computers to create the large series of pictures that form
the animated images or special effects seen in movies,
television programs, and computer games. Some draw
storyboards for television commercials, movies, and animated
features. Storyboards present television commercials in a
series of scenes similar to a comic strip and allow an
advertising agency to evaluate commercials proposed by the
company doing the advertising. Storyboards also serve as
guides to placing actors and cameras on the television or
motion picture set and to other details that need to be
taken care of during the production of commercials.
Working Conditions
Many artists work in fine- or commercial-art studios
located in office buildings, warehouses, or lofts. Others
work in private studios in their homes. Some fine artists
share studio space, where they also may exhibit their work.
Studio surroundings usually are well lighted and ventilated;
however, fine artists may be exposed to fumes from glue,
paint, ink, and other materials and to dust or other residue
from filings, splattered paint, or spilled fluids. Artists
who sit at drafting tables or who use computers for extended
periods may experience back pain, eyestrain, or fatigue.
Artists employed by publishing companies, advertising
agencies, and design firms generally work a standard
workweek. During busy periods, they may work overtime to
meet deadlines. Self-employed artists can set their own
hours, but may spend much time and effort selling their
artwork to potential customers or clients and building a
reputation.
Training, Other Qualifications, and Advancement
Postsecondary training is recommended for all artist
specialties. Although formal training is not strictly
required, it is very difficult to become skilled enough to
make a living without some training. Many colleges and
universities offer programs leading to the bachelor’s or
master’s degree in fine arts. Courses usually include core
subjects such as English, social science, and natural
science, in addition to art history and studio art.
Independent schools of art and design also offer
postsecondary studio training in the craft, fine, and
multi-media arts leading to a certificate in the specialty
or to an associate’s or bachelor’s degree in fine arts.
Typically, these programs focus more intensively on studio
work than do the academic programs in a university setting.
The National Association of Schools of Art and Design
accredits about 250 postsecondary institutions with programs
in art and design; most award a degree in art.
Formal educational programs in art also provide training
in computer techniques. Computers are used widely in the
visual arts, and knowledge and training in computer graphics
and other visual display software are critical elements of
many jobs in these fields.
Medical illustrators must have both a demonstrated
artistic ability and a detailed knowledge of living
organisms, surgical and medical procedures, and human and
animal anatomy. A bachelor’s degree combining art and
premedical courses usually is required. However, most
medical illustrators also choose to pursue a master’s degree
in medical illustration. This degree is offered in five
accredited schools in the United States.
Art directors usually begin as entry-level artists in
advertising, publishing, design, and motion picture
production firms. Artists are promoted to art director after
demonstrating artistic and leadership abilities. Some art
schools offer coursework in art direction as part of
postsecondary training. Depending on the scope of their
responsibilities, some art directors also may pursue a
degree in art administration, which teaches nonartistic
skills such as project management and communication.
Those who want to teach fine arts at public elementary or
secondary schools must have a teaching certificate in
addition to a bachelor’s degree. An advanced degree in fine
arts or arts administration is necessary for management or
administrative positions in government or in foundations or
for teaching in colleges and universities. (See the
statements for teachers—postsecondary; and
teachers—preschool, kindergarten, elementary, middle, and
secondary school elsewhere in the Handbook.)
Evidence of appropriate talent and skill, displayed in an
artist’s portfolio, is an important factor used by art
directors, clients, and others in deciding whether to hire
an individual or to contract out work. The portfolio is a
collection of handmade, computer-generated, photographic, or
printed samples of the artist’s best work. Assembling a
successful portfolio requires skills usually developed
through postsecondary training in art or visual
communications. Internships also provide excellent
opportunities for artists to develop and enhance their
portfolios.
Artists hired by firms often start with relatively
routine work. While doing this work, however, they may
observe and practice their skills on the side. Many artists
freelance on a part-time basis while continuing to hold a
full-time job until they are established. Others freelance
part time while still in school, to develop experience and
to build a portfolio of published work.
Freelance artists try to develop a set of clients who
regularly contract for work. Some freelance artists are
widely recognized for their skill in specialties such as
cartooning or children’s book illustration. These artists
may earn high incomes and can choose the type of work they
do.
Craft and fine artists advance professionally as their
work circulates and as they establish a reputation for a
particular style. Many of the most successful artists
continually develop new ideas, and their work often evolves
over time.
Employment
Artists held about 208,000 jobs in 2004. Sixty-three
percent were self-employed. Employment was distributed as
follows:
Multi-media artists and
animators
94,000
Art directors
71,000
Fine artists, including
painters, sculptors, and illustrators
29,000
Artists and related workers, all
other
8,500
Craft artists
6,100
Of the artists who were not self-employed, many worked in
advertising and related services; newspaper, periodical,
book, and software publishers; motion picture and video
industries; specialized design services; and computer
systems design and related services. Some self-employed
artists offered their services to advertising agencies,
design firms, publishing houses, and other businesses on a
contract or freelance basis.
Job
Outlook
Employment of artists and related workers is expected to
grow about as
fast as average for all occupations through the year
2014. However, the competition for jobs is expected to be
keen for both salaried and freelance jobs in all
specialties, because the number of qualified workers exceeds
the number of available openings. Also, because the arts
attract many talented people with creative ability, the
number of aspiring artists continues to grow. Employers in
all industries should be able to choose from among the most
qualified candidates.
Art directors work in a variety of industries, such as
advertising, public relations, publishing, and design firms.
Despite an expanding number of opportunities, they should
experience keen competition for the available openings.
Craft and fine artists work mostly on a freelance or
commission basis and may find it difficult to earn a living
solely by selling their artwork. Only the most successful
craft and fine artists receive major commissions for their
work. Competition among artists for the privilege of being
shown in galleries is expected to remain acute, and grants
from sponsors such as private foundations, State and local
arts councils, and the National Endowment for the Arts
should remain competitive. Nonetheless, studios, galleries,
and individual clients are always on the lookout for artists
who display outstanding talent, creativity, and style. Among
craft and fine artists, talented individuals who have
developed a mastery of artistic techniques and skills will
have the best job prospects.
The growth in computer graphics packages and stock art
Web sites is making it easier for writers, publishers, and
art directors to create their own illustrations. As the use
of this technology grows, there will be fewer opportunities
for illustrators. One exception is the small number of
medical illustrators, who will be in greater demand to
illustrate journal articles and books as medical research
continues to grow.
Salaried cartoonists will have fewer job opportunities
because many newspapers and magazines are increasingly
relying on freelance work. In addition, many cartoonists are
opting to post their work on political Web sites and online
publications. As online posting of cartoons increases, many
are creating animated or interactive images to satisfy
readers’ demands for more sophisticated cartoons.
Multi-media artists and animators should have better job
opportunities than other artists, but still will experience
competition. Demand for these workers will increase as
consumers continue to demand more realistic video games,
movie and television special effects, and 3D animated
movies. Additional job openings will arise from an
increasing demand for Web site development and for computer
graphics adaptation from the growing number of mobile
technologies. Job opportunities for animators of
lower-technology, two-dimensional television cartoons could
be hampered as these jobs continue to be outsourced
overseas.
Earnings
Median annual earnings of salaried art directors were
$63,840 in May 2004. The middle 50 percent earned between
$47,890 and $88,120. The lowest 10 percent earned less than
$35,500, and the highest 10 percent earned more than
$123,320. Median annual earnings were $66,900 in advertising
and related services.
Median annual earnings of salaried craft artists were
$23,520 in May 2004. The middle 50 percent earned between
$17,950 and $32,980. The lowest 10 percent earned less than
$14,740, and the highest 10 percent earned more than
$44,490.
Median annual earnings of salaried fine artists,
including painters, sculptors, and illustrators, were
$38,060 in May 2004. The middle 50 percent earned between
$25,990 and $51,730. The lowest 10 percent earned less than
$17,390, and the highest 10 percent earned more than
$68,860. According to the Association of Medical
Illustrators, the median earnings in 2005 for salaried
medical illustrators were $59,000.
Median annual earnings of salaried multi-media artists
and animators were $50,360 in May 2004. The middle 50
percent earned between $37,980 and $70,730. The lowest 10
percent earned less than $29,030, and the highest 10 percent
earned more than $94,260. Median annual earnings were
$67,390 in motion picture and video industries and $46,810
in advertising and related services.
Earnings for self-employed artists vary widely. Some
charge only a nominal fee while they gain experience and
build a reputation for their work. Others, such as
well-established freelance fine artists and illustrators,
can earn more than salaried artists. Many, however, find it
difficult to rely solely on income earned from selling
paintings or other works of art. Like other self-employed
workers, freelance artists must provide their own benefits.
Related Occupations
Other workers who apply art skills include architects,
except landscape and naval; archivists, curators, and museum
technicians; commercial and industrial designers; fashion
designers; floral designers; graphic designers; interior
designers; jewelers and precious stone and metal workers;
landscape architects; photographers; and woodworkers. Some
workers who use computers extensively, including computer
software engineers and desktop publishers, may require art
skills.
Sources of Additional Information
For general information about art and design and a list of
accredited college-level programs, contact:
National Association of Schools of Art and Design,
11250 Roger Bacon Dr., Suite 21, Reston, VA 20190-5248.
Internet:
http://nasad.arts-accredit.org
For information on careers in the craft arts and for a
list of schools and workshops, contact:
American Craft Council Library, 72 Spring St., 6th
Floor, New York, NY 10012-4019. Internet:
http://www.craftcouncil.org
For information on careers in illustration, contact:
Suggested citation: Bureau of Labor Statistics, U.S.
Department of Labor, Occupational Outlook
Handbook, 2006-07 Edition,
Artists and Related Workers, on the
Internet at http://www.bls.gov/oco/ocos092.htm
(visited November 03, 2007).